Hi there.
I’m Laura.

I teach health & wellness professionals how to leverage tech to scale their business and make their services more accessible to reach more people.

I’m a London based tech expert, digital strategist, yoga teacher and the founder of Palms Up Club. I was born and raised in Germany with a home away from home in Sicily, Italy.

A few years ago I left my office job in Munich to finally figure out how to build a life and career that suits me and my values. Over the past 5 years I went through a complete career change, from UX project manager to wellness entrepreneur, yoga teacher and business owner. It hasn’t been an easy path, but the best thing I’ve ever done.

Through my work, I want to help wellness professionals embrace tech and believe in themselves, as I know that’s one of the hardest obstacles to overcome.

My why

I truly believe that successful wellness professionals have the power to contribute to a world that is more kind, tolerant and peaceful. The more accessible their work is online, the more people can access their support and help.

Why I’m the right person to help you grow and scale your online presence

I have over 10 years experience in digital strategy, communications and UX/usability testing, both professionally and academically.

I went through a complete career change from software testing project manager to wellness entrepreneur. I’m walking the path myself, every single day, so I REALLY get it.
I completed a start-up accelerator program in London and have invested loads of time and money into trainings to learn all about starting up a business (with a tiny budget) - in theory and in practice.
I follow a strict Mary Poppins philosophy: when there's a job that must be done, then there's an element of fun. Even if it's hidden somewhere in the corner behind the couch: WE WILL FIND IT! Seriously though, sometimes I feel like the wellness industry has become so serious and closed-up. My approach towards learning and working is playful, light-hearted and adventurous (but still max. effective and efficient…I am German after all!).