“Intention will make the difference between a superficially pretty brand identity and one that has traction.
One that captures the essence of your business and wins you work. It costs you nothing, other than your time, to sit down and really consider how your business should be perceived. [...] Put your business under the microscope and be very specific. You’ll find this will help you realise your full potential and step up your brand significantly.”
– Fiona Humberstone, How To Style Your Brand


This questionnaire brings together the foundation for your brand, website and the overall direction your business is headed in. Spend some time pondering your answers, grab your notebook, mind map, create spider charts and jot down anything and everything that could be important for this project.

QUICK TIP: Don’t fill out the questions directly on this questionnaire page. Instead, open a separate document (e.g. Word) and type the answers in there first. This way you don't have to complete the questionnaire in one go and can save what you write in case you lose Internet connection or something else disrupts the process.

Please feel free to contact me if you need any help. I’m always happy to talk you through any questions.

Let's get started :).